How Many People are On Facebook now 2019

Facebook represents a continuously evolving advertising and marketing system and also communication channel specifically provided the current information coverage and insights. As marketing experts, we regularly listen to customer/prospect insights regarding their views of all social media channels which require us to make knowledgeable, digitally driven choices in means to interact with our target market. The adhering to statistics highlight crucial appropriate Facebook truths and can inevitably assist you to navigate it much better, enhancing your return on investment (ROI) as well as leading to higher advertising and marketing success. The fourth quarter demographic update was provided by Facebook on January 30, 2019. The info below consists of the most current information supplied directly by Facebook in their reports to Wall Street. We will certainly remain to maintain you uploaded as quickly as the information is updated directly from Facebook.

How Many People Are On Facebook Now



Total Facebook Users


Core Datapoints Evaluation & Updated Wednesday, January 30, 2019, based upon Facebook's main capitalist relationships information. This information is officially updated when per quarter.

- > Worldwide, there are over 2.32 billion monthly active customers (MAU) as of December 31, 2018. This is a 9 percent increase in Facebook MAUs year over year. This is compared to 2.27 billion MAUs for Q3 2018. (Source: Facebook 1/30/19) Facebook is just also large to overlook as an on-going part of your electronic advertising and marketing communications program.

- > There are 1.15 billion mobile daily energetic users (Mobile DAU) for December 2016, an increase of 23 percent year-over-year. (Resource: Facebook since 2/01/17) This is extremely considerable as well as shows the dramatic development of mobile web traffic on Facebook. Please keep in mind that this was the last main division gotten in IR press releases of a delineation of mobile DAU from other metrics. Mobile advertising income is reported according to Facebook to represent around 93 percent of advertising and marketing income for Q4 2018 up from 89 percent in Q4 2017.

- > 1.52 billion individuals on average log onto Facebook daily and are thought about daily energetic customers (Facebook DAU) for December 2018. This represents a 9 percent boost year over year (Source: Facebook as 1/30/19). Sixty-six percent of Facebook's target market would certainly be thought about DAU versus Regular monthly Active Individuals (MAU). The Effects: A huge as well as vastly growing variety of Facebook customers are energetic and also regular in their check outs to the website, making them a promising target market for your advertising initiatives. Development was experienced throughout all worldwide areas for the 4th quarter of 2018.

- > There are 1.74 billion mobile active users (Mobile Facebook MAU) for December 2016 which is an increase of 21% year-over-year (Resource: Facebook as of 02/01/17).

- > Generally, such as well as Share Buttons are seen across nearly 10 million internet sites daily. (Source: Facebook as of 10/2/2014).

- > In Europe, over 307 million people are on Facebook. (Source: Search Engine Journal) The Takeaway: This isn't simply an U.S. phenomenon-- an around the world market is readily available using Facebook.

- > Age 25 to 34, at 29.7% of customers, is the most common age market. (Resource: Emarketer 2012) What this implies for you: This is the prime target market for many services' advertising efforts, and also you have the chance to engage these crucial customers on Facebook.

- > Five new accounts are produced every second. (Source: ALLFacebook 2012) The Implication: Your potential audience on Facebook is growing greatly.

- > Facebook users are 76% woman (out of 100% of all women) as well as 66% man (out of 100% of all males). This stat is one that you really have to think of because it's comparing the percent of all females versus the percent of all men that are on Facebook. Sorry for the confusion. To dig a little much deeper have a look at this research study which does a better job at explaining the nuances-- Resource: Brandwatch-- https://www.brandwatch.com/2015/01/men-vs-women-active-social-media/) The Takeaway: Considering that this isn't a big analytical distinction, you need to have the ability to successfully get to both genders on Facebook.

- > Highest possible traffic takes place mid-week in between 1 to 3 pm. (Source: Bit.ly blog) On one more note, a Facebook message at 7pm will certainly result in even more clicks on average than uploading at 8pm (Source: Forbes). Go number. Exactly how this can assist you: You have the prospective to get to more consumers and drive greater website traffic to your website during height usage times, however individuals might be most likely to be extra taken part in the evenings. This statistic may be a factor when you are preparing social communication scheduling. (Likewise think about that Facebook has a worldwide target market, so you might intend to prepare around the moment area of your key market.).

- > On Thursdays and also Fridays, involvement is 18% higher. (Resource: Bit.ly blog) The Effects: Once again, utilize this info to figure out when to upload in order to maximize your social media advertising and marketing efforts.

- > There are 83 million fake accounts. (Resource: CNN) The Takeaway: Absolutely nothing is excellent, so constantly stay thoughtful and also calculated in your initiatives. Additionally, phony or not, these are still prospective consumers. There are various reasons for fake accounts, including professionals doing testing as well as research study, and people that wish to sector their Facebook make use of greater than is feasible with one account.

- > Picture posts overall 300 million daily. (Source: Gizmodo) The Ramification: Once more, this is an indicator of involved customers; likewise, it is an indication that there are a lot of pictures, in addition to various other information, completing for users' attention, so target your initiatives tactically.

- > Average time invested per Facebook check out is 20 mins. (Resource: Infodocket) What this indicates for you: You can have a short time period to make your perception, so use it intelligently with appropriate, fascinating and also special posts and offers in order to get one of the most return on your initiatives.

- > Every 60 seconds on Facebook: 510,000 comments are posted, 293,000 statuses are upgraded, as well as 136,000 pictures are submitted. (Resource: The Social Skinny) The Effects: Once more, there are a great deal of engaged and also active individuals, however additionally a massive quantity of info completing for their interest, so quality and approach on your component matter.

- > 4.75 billion pieces of content shared day-to-day since Might 2013 which is a 94 percent increase from August 2012. (Resource: Facebook).

- > 50% of 18-24 year-olds go on Facebook when they awaken. (Source: The Social Skinny) What this indicates for you: Facebook is very important to these customers, and also potentially, if done correctly, so is the content you upload on it.

- > One in five page views in the USA takes place on Facebook. (Source: Infodocket 2012) Just how this helps you: This is a substantial market on the internet; if you use social media sites advertising initiatives on Facebook well, you could have big go back to show for it.

- > 42% of online marketers report that Facebook is essential or vital to their service. (Resource: State of Inbound Advertising And Marketing 2012 The Takeaway: This is a congested marketplace, but you can not afford to sit it out, since odds are fairly high that your competition is there. The trick is to utilize Facebook advertising correctly as well as make sure that your efforts stand out from the crowd.

- > 16 Million regional business pages have been produced since Might 2013 which is an one hundred percent increase from 8 million in June 2012. (Resource: Facebook). Facebook marketing has actually transformed how organisation is conducted, as well as its use by local organisations to expand their markets remains to explode.

Thought to take with you: Facebook approximated that 2.7 billion individuals make use of Facebook, WhatsApp, Instagram, or Messenger monthly and greater than 2 billion individuals use at least one of the Facebook household of services on a daily basis typically. We discovered a significant worth in this write-up and also overview by Facebook on how to see the effect of your marketing initiatives (go here to see). Let us know if there is anything we can do to assist you as well as your business digital marketing efforts.